experience

At Havas, Joy of Problems was a strategic approach to the creative process that allowed campaign ideas to come to fruition. 

​

Restlyne's Eyelight under eye treatment needed a campaign concept for both asceticians and patients, that laddered up to the global Restlyne campaign, "Exit Shadows, Enter Light." 

​

I came up with ideas for the campaign itself, look and feel, experience activations, inspiration and adlobs. I collaborated with a fellow copywriter for copy and adlob text.​